Atrium

<b>1. Screen-Based Retargeting (Default)</b>

Anyone physically present in the screen’s visibility radius becomes eligible for digital retargeting.

- Retarget site visitors
   
- Build conversion segments
   
- Track ROAS

<b>3. Behavioral &amp; Demographic Targeting</b>

- Interests
   
- Device type
   
- Demographics (age/gender buckets)
   
- Contextual content categories

Targeting Audiences

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Targeting Audiences

Targeting Audiences

1. Screen-Based Retargeting (Default)

2. Pixel-Based Retargeting

3. Behavioral & Demographic Targeting